Glossary Of Market Research Terms

You can’t become a market research geek without learning the lingo. That’s why I've started to create the market research glossary.

All terms are in alphabetical order, and new term will be added at any point.

Let me know what terms you would like adding to the list.
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Enjoy!

[A]

Access Panels‍

A market research panel, also known as a survey panel, is a group of individuals selected to participate in market research studies. These individuals are typically representative of a larger population and are chosen based on specific demographic, psychographic, or behavioural characteristics. The panel members provide feedback on various topics, products, or services, which businesses use to make strategic decisions.

Accompanied shopping

Accompanied shopping, also known as shop-along or shop-along interviews, is a qualitative market research technique that involves researchers accompanying participants while they shop.

Alternative hypothesis‍

In the realm of market research, the term 'alternative hypothesis' holds a pivotal role. It's a concept that forms the backbone of hypothesis testing, a method used to make inferences or predictions about a population based on sample data.

Ambiguous questions

The term 'ambiguous question' carries significant weight. It refers to a type of question that is not clear in its intent or meaning, leading to potential misinterpretation and thus, unreliable data.

Animatics

Animatics, a term often used in the field of market research, refers to a series of images, often hand-drawn or digitally created, that are sequenced together to give a rough idea of how a final video or animation will look.

Annotation methods

This technique involves adding notes or comments to text, images, or other forms of data to highlight important features or patterns.

Area sampling

Area sampling, also known as geographical sampling, is a sampling method where the researcher selects certain geographical areas and then conducts a survey within these areas.

Artificial Intelligence and market research

AI has a wide range of applications in market research, from data analysis and prediction to customer segmentation and personalisation.

Audits

Audits are an integral part of market research, providing a systematic and independent examination of data, statements, records, operations, and performances for a specified purpose.